Canadian Premier League and Canada Soccer launch EggCiting new partnership with Burnbrae Farms

Burnbrae Farms becomes Official Egg Partner of the CPL through 2027, presenting partner of CPL EGGstra Time.

The Canadian Premier League (CPL) today announced a new partnership with Burnbrae Farms that will see the organizations work together to enhance the lives of Canadian families by giving back to local communities through grassroots soccer programming and initiatives nationwide.

The new agreement, which runs through 2027, will also see the sixth-generation Canadian family owned Burnbrae Farms partner with Canada Soccer, becoming the Official Egg Partner of the CPL, Canada Soccer’s National Teams and the TELUS Canadian Championship, the highest domestic professional soccer competition in the country.

“We are pleased to officially welcome Burnbrae Farms to our Canadian soccer family,” said Glen Johnson, Executive Vice President, Canadian Premier League and Canadian Soccer Business. “Getting to know the people behind Burnbrae Farms as we brought this partnership to life has been a galvanizing experience. We look forward to seeing the impact they will have on the Canadian soccer community as a whole in the next few years.”

Fans of the CPL will have the chance to share in some of the most thrilling minutes of every League match — added time at the end of each half — with its newest partner by way of EGGstra Time Presented by Burnbrae Farms. Together, the CPL and Burnbrae Farms will celebrate all the jaw-dropping highlights and can’t-miss moments born out of the exhilaration of those pressure-filled, last-gasp opportunities before the final whistle is blown.

Burnbrae Farms will serve as the new presenting partner of the CPL’s existing Ball Kids program, which gives soccer-loving young people the opportunity to both get closer to the action and participate in bringing a CPL match to life. In addition, Burnbrae Farms will activate on site at select CPL matches, offering product sampling and eggciting interactions while also coordinating annual surprise visits with CPL players for deserving youth club teams around the country.

“We are eggstremely proud to partner with Canada Soccer and the Canadian Premier League to support and fuel Canadian players competing both from coast to coast within Canada and for the Men’s and Women’s national teams internationally,” said Margaret Hudson, CEO at Burnbrae Farms Limited.  “This partnership is aligned with our family values of giving back to local communities, through grassroots and national programs to enhance the lives of Canadians.”

Through its association with Canada Soccer, Burnbrae Farms will become the title sponsor of a new custom content series known as Eat Like a Pro, which will focus on the importance of nutrition and healthy eating habits. It becomes an official sponsor of Canada Soccer’s CIBC Soccer Fests, the country’s leading grassroots soccer program.

About Burnbrae Farms

Burnbrae Farms is the largest family-owned and operated egg business in Canada, committed to providing Canadians with sustainable, nutritious, great-tasting eggs and egg products. As a majority female owned business, we are proud to be certified as a Women's Business Enterprise (WBE). For generations, the Hudson family has given back to local communities, through grassroots programs, local and national charities, enhancing the lives of Canadians, one egg at a time.

About Canadian Premier League

The Canadian Premier League (CPL), Canada’s Tier 1 domestic men’s soccer league, is committed to its mission of providing opportunities for Canadian players to showcase their abilities on home soil and to gain prominence on the global soccer scene. A link between the amateur and professional games in the country, the CPL develops homegrown talent in support of the growth of Canadian soccer domestically and internationally. The CPL is proud to bring high-quality, professional soccer to communities from coast to coast, partnering with strong ownership groups, world-class corporate partners and passionate supporters to build a league Canadians can proudly support on and off the field.  The CPL, which is contesting its sixth season in 2024, plays in Concacaf and FIFA sanctioned competitions. For more updates and information, please visit CanPL.ca

About Canada Soccer

Canada Soccer, in partnership with its membership and its partners, provides leadership in the pursuit of excellence in soccer, both at the national and international levels. Canada Soccer not only strives to lead Canada to victory, but also encourages Canadians to a life-long passion for soccer. For more details on Canada Soccer, visit the official website at www.canadasoccer.com.

About Canadian Soccer Business

Canadian Soccer Business (CSB) represents a suite of top-tier national assets that are central to the sport of soccer in Canada. This includes representation for all corporate partnerships and media rights (broadcast and distribution) related to Canada Soccer’s core assets including the Men’s and Women’s National Team and the TELUS Canadian Championship, along with all rights associated with the Canadian Premier League (CPL) and League1 Canada.